Ethics & Sustainability
The driving force behind Sirene Woman – the fashion, blog and podcast – has always been my desire to be of service to women. To build self-esteem, approach women’s issues openly and provide clothing that is classic and timeless while enabling women to express themselves.
Slow fashion is at the centre of the design process, focusing on timeless pieces with feminine silhouettes and an adventurous spirit. Alongside that is my personal quest to tread lightly on our planet – something that presents a challenge in the fashion industry. With each stride forward comes another potential pothole to be considered but below are some of the ways Sirene Woman is walking with a lighter footprint….
In 2020, we partnered with TreeSisters whose aim is to rapidly accelerate tropical reforestation. For every order made at Sirene Woman, one tree will be planted through TreeSisters to help limit the impact of climate change. If you would like to further support with a donation of your own, you can do so here.
The Sirene Woman production schedule is slow and small to put as little pressure as possible on the people involved and the environment. Our clothing is made in India and Bali in ethical fair-trade conditions.
We work directly with our manufacturer in New Delhi and have built an honest and trusting relationship with them over the last two years. We pay fairly and don’t add huge margins to our pieces – for this reason, we rarely offer sales and discounts throughout the year.
Wherever possible, our pieces are made from 100% cotton – a natural fibre that is 100% biodegradable, durable and hypoallergenic. Changing our fabric to certified organic cotton is the ultimate aim and we’re always on the hunt for new organic fabrics and suppliers.
Another fabric we use regularly is viscose - a gorgeously soft fibre that drapes beautifully. Viscose is made from wood pulp and is then subject to a number of chemical and manufacturing techniques. In the past it has been cited as a sustainable fabric made from a natural plant-based fibre and uses less than half the energy of cotton production. However, the chemical processing is less than ideal for the environment and the people who make it. As a result, we often use leftover fabrics from larger brands for our small production runs. Ultimately, we are searching for alternatives to viscose and will update you as we begin to trial them.
We send our orders out in biodegradable mailing bags, which begin to break down within weeks. From our Spring 2021 range, we have also begun using biodegradable garment bags to keep your pieces clean and dry without harming the environment.